Empathize with Real Customer

The digital world requires us to think differently about business analysis. A deep understanding of the customer is an essential capability every business analysis professional must have and incorporate into their practices.

Summary

The latest paper from the Digital Business Analysis Whitepaper Series, Empathize with Real Customer offers several techniques to do this, including methods derived from design thinking and other key approaches.

Find out how can you help your organization improve its capability for understanding the true needs of its customers.

Download the paper today!

IN THE NEXT EDITION

Reimagine Business Processes

In this paper, we explore the importance of re-imagining business processes in digital engagements where incremental changes fail to create value. It includes the latest IIBA thought leadership on:

Platforms of business services
Digital process innovations
Analysis and modelling techniques

International Institute of Business Analysis™ (IIBA®) is a professional association dedicated to uniting the business analysis community to create better business outcomes.

Through a global network, IIBA connects with over 29,000 Members and more than 300 Corporate Members and 120 Chapters.

As the recognized voice of the business analysis community, IIBA supports the recognition of the profession and discipline and works to maintain the global standard for the practice and certification.