The 4th edition of the digital business analysis whitepaper series is now available.
Empathize with Real Customer
The latest paper from the Digital Business Analysis Whitepaper Series, Empathize with Real Customer offers several techniques to do this, including methods derived from design thinking and other key approaches.
Find out how can you help your organization improve its capability for understanding the true needs of its customers.
Download the paper today!
In this paper, we explore the importance of re-imagining business processes in digital engagements where incremental changes fail to create value. It includes the latest IIBA thought leadership on:
International Institute of Business Analysis™ (IIBA®) is a professional association dedicated to uniting the business analysis community to create better business outcomes.
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As the recognized voice of the business analysis community, IIBA supports the recognition of the profession and discipline and works to maintain the global standard for the practice and certification.