The 3rd edition of the digital business analysis whitepaper series is now available.

Understand Strategic Imperatives

Can you connect the dots and trace your initiatives to your organization’s strategic imperatives?


Understand Strategic Imperatives provides a framework to determine how to look for and trace back your initiatives to your organization’s strategic imperatives.

The paper also defines the key responsibilities of business analysis professionals supporting their organization’s digital transformation. 

Find out how you can connect the dots to your organization’s strategic imperatives.

Download the paper today!


Empathize with Real Customer

The digital world and the business domain convergences require us to think differently about business analysis.

A deep understanding of the customer is an essential capability every business analysis professional must have and incorporate into their practices, the need to empathize with the real customer.

This paper offers several techniques to do this, including methods derived from design thinking and other approaches. 

International Institute of Business Analysis™ (IIBA®) is a professional association dedicated to uniting the business analysis community to create better business outcomes.

Through a global network, IIBA connects with over 29,000 Members and more than 300 Corporate Members and 120 Chapters.

As the recognized voice of the business analysis community, IIBA supports the recognition of the profession and discipline and works to maintain the global standard for the practice and certification.