The 2nd edition of the digital business analysis whitepaper series is now available.

Essential Competencies for Success

New digital strategies are providing superior customer experience, and in the process, accelerating new products to market.

In this environment, business strategy is fast becoming digital strategy in a bid to accelerate product delivery and exceptional customer experience.


How do BA professionals stay current with the evolving business models and advance their competencies in response to this paradigm shift?

BA professionals need to evolve their competencies from an ‘inside-out’ to an"outside-in’ perspective where customer value and experience dictate the transformation strategy.

This paper provides an overview of the new competencies expected.


The upcoming paper examines how understanding strategy is critical to achieving alignment for any project or initiative. It helps to frame the big picture, and enable system thinking in traditional type projects. 

In the emerging ‘digital’ world, it is sometimes the case that digitalization is the strategy, or at least a major component of strategy. 

This paper illustrates how good business analysis can become great by improving how we understand and react to the business set of strategic imperatives.

International Institute of Business Analysis™ (IIBA®) is a professional association dedicated to uniting the business analysis community to create better business outcomes.

Through a global network, IIBA connects with over 29,000 Members and more than 300 Corporate Members and 120 Chapters.

As the recognized voice of the business analysis community, IIBA supports the recognition of the profession and discipline and works to maintain the global standard for the practice and certification.