This paper introduces business data analytics concepts and how they intersect with the practice of business analysis.
The paper defines a set of practice domains, which practitioners can incorporate into their data initiatives as they source, analyze, and interpret data into value-add information, supporting more informed business decision-making.
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Business data analytics is a practice by which a specific set of techniques, competencies, and procedures are applied to perform the continuous exploration, iteration, and investigation of past and current business data, for the purposes of obtaining insights about a business that can lead to improved decision-making.
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Business data analytics is also considered a set of practices and technologies required to perform the analytics work itself. These practices are the 5 key business data analytics domains. Find out more in our free paper!
International Institute of Business Analysis™ (IIBA®) is a professional association dedicated to uniting the business analysis community to create better business outcomes.
Through a global network, IIBA connects with over 29,000 Members and more than 300 Corporate Members and 120 Chapters.
As the recognized voice of the business analysis community, IIBA supports the recognition of the profession and discipline and works to maintain the global standard for the practice and certification.