Harness the Power of Outcome-Driven Thinking With IIBA's Latest Publication
Please Hold: The Power of Outcome-Driven Thinking takes you into the heart of corporate innovation, through the eyes of a professional determined to spark cultural transformation. Blending narrative and insight, this book offers a practical roadmap for anyone seeking to drive change, foster innovation, and create sustainable success—in the boardroom or beyond.
Whether you’re an executive trying to revitalize your organization, a team leader guiding others through uncertainty, or an early-career professional eager to make your mark, this book explores the tools and mindset you need to navigate the complexities of modern work.
What You'll Learn
How to inspire and lead cultural transformation
Practical strategies for fostering innovation
Tools to navigate uncertainty and drive sustainable success
Praise for Please Hold
“Please Hold is a refreshingly relatable business novel that goes beyond tools and techniques—diving deep into the mindset, culture, and human shifts needed for real change.”
– Filip Hendrickx, Author of Brainy Glue: Making Change Stick
Download your free preview copy!
The full book is now available for purchase in the IIBA Bookstore.
Fabrício Laguna, AKA the Brazilian BA, is a business consultant, teacher, professional speaker, Senior Advisor to the president and CEO of IIBA, and former IIBA Brazil Chapter president. He is the author and producer of videos, articles, classes, lectures, and playful content. Fabrício can explain complex things in a simple and easy-to-understand way. He has over 25 years of experience working in business analysis, methodology, solution development, systems analysis, project management, business architecture, and systems architecture.
For over 20 years, the International Institute of Business Analysis™ (IIBA®) has helped shape the practice of business analysis to achieve better enterprise outcomes. A professional association with 30,000 members, 120 chapters, 1,500 volunteers, and 500 partners worldwide, IIBA supports the recognition of business analysis within organizations. It enables networking and community engagement, provides foundational standards and resources, and offers internationally recognized certification programs for career advancement.
For more information visit iiba.org.