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INTRODUCTION TO BUSINESS DATA ANALYTICS: AN ORGANIZATIONAL VIEW

A Fundamental Introduction to Business Data Analytics for Organizations

This publication introduces business analysis concepts, activities, tools, techniques, skills, and how they're applied when establishing business data analytics capabilities for the organization.

This Introduction to Business Data Analytics: An Organizational View explores:

  • The relationship of business data analytics to business analysis
  • How organizations can leverage the business data analytics cycle, team structures and required skills
  • Strategy for business data analytics to increase effective decision-making

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Build Business Data Analytics Capability

The IIBA Partner Program provides the support and resources to build and enhance business data analytics capabilities. The enterprise access to the Guide to Business Data Analytics provides a framework for organizations to standardize their Business Data Analytics practice and enable their business analysis professionals to play a critical role in the data science team. 

  • Translate business problems into questions that analytics can answer
  • Use analytics results to identify viable options
  • Explain technical results to non-technical stakeholders
  • Visualize data and translate results via data storytelling
  • Build and demonstrate empathy for the customer

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For over 20 years, the International Institute of Business Analysis™ (IIBA®) has helped shape the practice of business analysis to achieve better enterprise outcomes. A professional association with 30,000 members, 120 chapters, 1,500 volunteers, and 500 partners worldwide, IIBA supports the recognition of business analysis within organizations. It enables networking and community engagement, provides foundational standards and resources, and offers internationally recognized certification programs for career advancement.

For more information visit iiba.org.